"The managers are queuing up to be part of this process now; until we got C-innovate involved they would not go near it" - Peter Manning, E-business Manager, East Sussex County Council.
NHS Transformation : Practical Steps ?
Comment on practical steps for NHS Transformation
3 key reports concerned with transformation (innovation, cultural change and service change) in the NHS prompted me to write this comment.
The elasticity of culture
You can liken the culture of an organisation to an elastic band – you can stretch the culture to a different shape (ideally the shape that it needs to be), but as soon as you stop putting the effort in the culture will spring back to what it used to be, just like an elastic band. It’s a reasonably sound analogy; cultural change isn’t something that will happen overnight, you’ve got to put the effort in and keep on putting the effort in for a good long time for the cultural elasticity to wane, before you can safely walk away knowing your job is done.